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~isPartOf:"The journal of consumer marketing"
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Brand image
71
Markenimage
71
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
42
Markenführung
42
Brand
28
Markenartikel
28
Designation of origin
10
Herkunftsbezeichnung
10
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
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Werbewirkung
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USA
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United States
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Brands
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China
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Personality psychology
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Brand equity
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Brand extension
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Emotion
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Firmenimage
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Handelsmarke
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Jugendliche
4
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4
Markentransfer
4
Retail trade
4
Store brand
4
Youth
4
Brand loyalty
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English
73
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Aurand, Timothy W.
2
Black, William C.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Paswan, Audhesh K.
2
Poon, Patrick
2
Sullivan, Ursula Y.
2
Ahmed, Sadrudin A.
1
Albert, Noel
1
Astakhova, Marina
1
Astous, Alain d'
1
Bao, Yeqing
1
Bao, Yongchuan
1
Baxter, Stacey
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Boisvert, Jean
1
Bose, Mousumi
1
Bournois, Frank
1
Brandstätter, Marion
1
Bryson, Douglas
1
Bui, M̃y
1
Buil, Isabel
1
Burton, Suzan
1
Byun, Kyung-Ah
1
Carlson, Jamie
1
Carsana, Laurence
1
Castaño, Raquel
1
Cho, Eunjoo
1
Chrysochou, Polymeros
1
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1
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1
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1
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1
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1
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The journal of consumer marketing
Journal of business research : JBR
495
The journal of brand management : an international journal
342
The journal of product & brand management
307
Journal of retailing and consumer services
251
International journal of Islamic and Middle Eastern finance and management
241
Malaysian journal of economic studies
207
MPRA Paper
182
International journal of economics and financial issues : IJEFI
179
Kajian ekonomi Malaysia : journal of the Malaysian Economic Association
146
Cogent business & management
139
Psychology & marketing
139
Humanomics
138
Journal of Islamic marketing
137
Asia Pacific journal of marketing and logistics
128
SpringerLink / Bücher
128
Tourism management : research, policies, practice
121
ISRA international journal of islamic finance
117
Pacific-Basin finance journal
115
International Journal of Energy Economics and Policy : IJEEP
111
International journal of economics and finance
111
European journal of marketing : EJM
109
Journal of travel and tourism marketing
105
Journal of Islamic accounting and business research
98
Journal of marketing communications
92
International journal of hospitality management
91
Journal of Asian finance, economics and business : JAFEB
87
Journal of Islamic accounting and business research : JIABR
86
Marketing intelligence & planning
85
Journal of Islamic marketing : JIMA
83
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
83
Journal of international consumer marketing
81
International Journal of Bank Marketing
80
Asian Review of Accounting
78
International Journal of Islamic and Middle Eastern Finance and Management
78
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Applied economics
75
Jurnal ekonomi Malaysia
75
Islamic economic studies
74
Journal of economic cooperation & development
71
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ECONIS (ZBW)
73
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11
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
12
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
13
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
14
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
15
Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria
;
Bui, M̃y
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
Saved in:
16
Country-of-origin and brand redeployment impact after brand acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
Saved in:
17
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
18
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
19
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
20
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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