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Hybrid car purchase intentions : a cross-cultural analysis
Oliver, Jason D.; Lee, Seung-hee - In: The journal of consumer marketing 27 (2010) 2/3, pp. 96-103
Persistent link: https://www.econbiz.de/10003987423
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Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.; Rawlinson, David R.; Braunstein, Lori A. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
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Gender, store satisfaction and antecedents : a case study of a grocery store
Helgesen, Øyvind; Nesset, Erik - In: The journal of consumer marketing 27 (2010) 2/3, pp. 114-126
Persistent link: https://www.econbiz.de/10003987431
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Choosing non-conventional treatments : consumers' attempt at controlling health care
Rajamma, Rajasree K.; Pelton, Lou E. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 127-138
Persistent link: https://www.econbiz.de/10003987433
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Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
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Accelerating structured consumer-driven package design
Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
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Money, money, money : how do attitudes toward money impact vanity and materialism? ; the case of young Chinese consumers
Durvasula, Srinivas; Lysonski, Steven - In: The journal of consumer marketing 27 (2010) 2/3, pp. 169-179
Persistent link: https://www.econbiz.de/10003987447
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The interactive influence of country of origin of brand and product involvement on purchase intention
Prendergast, Gerard P.; Tsang, Alex S. L.; Chan, Cherry … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 180-188
Persistent link: https://www.econbiz.de/10003987457
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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The importance of brand equity on purchasing consumer durables : an analysis of home air-conditioning systems
Seitz, Victoria; Razzouk, Nabil Y.; Wells, David Michael - In: The journal of consumer marketing 27 (2010) 2/3, pp. 236-242
Persistent link: https://www.econbiz.de/10003987470