Narrow search
Showing 1 - 10 of 288
Cover Image
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Cover Image
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Cover Image
Ethical decision making in counterfeit purchase situations : the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Martinez, Luis F.; Jaeger, Dorothea S. - In: The journal of consumer marketing 33 (2016) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10011523194
Cover Image
Effects of intuitive judgments on consumer assortment evaluations
Piris, Yolande; Guibert, Nathalie - In: The journal of consumer marketing 32 (2015) 3, pp. 137-144
Persistent link: https://www.econbiz.de/10011376687
Cover Image
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine; Meyer, Thierry; Merot, Alain - In: The journal of consumer marketing 34 (2017) 7, pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Cover Image
The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback
Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414
Persistent link: https://www.econbiz.de/10009788873
Cover Image
Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen; Kim, Chang-soo; Cha, Taihoon - In: The journal of consumer marketing 30 (2013) 5, pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
Cover Image
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo; Fiore, Ann Marie - In: The journal of consumer marketing 32 (2015) 4, pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
Cover Image
Social media opinion sharing : beyond volume
Cabosky, Joseph - In: The journal of consumer marketing 33 (2016) 3, pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Cover Image
The effects of temperature cues on charitable donation
Rai, Dipankar; Lin, Chien-Wei Wilson; Yang, Chun-Ming - In: The journal of consumer marketing 34 (2017) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011616103