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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
61
Markenimage
61
Brand management
45
Markenführung
45
USA
40
United States
40
Brand
35
Markenartikel
35
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
27
Werbewirkung
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China
25
Jugendliche
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Marketing management
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Marketingmanagement
19
Youth
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Einzelhandel
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Retail trade
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Designation of origin
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Personality psychology
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Persönlichkeitspsychologie
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Werbung
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Emotion
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Social Web
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Social web
15
Internet marketing
14
Online-Marketing
14
Online retailing
13
Online-Handel
13
Gender
11
Perception
11
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11
Viral marketing
11
Virales Marketing
11
Wahrnehmung
11
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Chan, Kara
6
Lysonski, Steven
5
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Ng, Yu Leung
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Paswan, Audhesh K.
2
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The journal of consumer marketing
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,955
International journal of consumer studies
790
NBER working paper series
766
International journal of hospitality management
760
Psychology & marketing
695
Working paper / National Bureau of Economic Research, Inc.
652
NBER Working Paper
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
394
SpringerLink / Bücher
371
European journal of marketing : EJM
365
Journal of marketing research : JMR
362
The journal of brand management : an international journal
351
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
340
Tourism management : research, policies, practice
335
Journal of international consumer marketing
328
Journal of marketing management : MM
326
Journal of marketing communications
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
309
Cogent business & management
301
Journal of fashion marketing and management
300
Marketing letters : a journal of research in marketing
299
Journal of marketing
296
International journal of retail & distribution management
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
Journal of consumer behaviour : an international research review
293
The international review of retail, distribution and consumer research
291
Young consumers : insight and ideas for responsible marketers
290
IZA Discussion Paper
279
International journal of contemporary hospitality management
278
Technological forecasting & social change : an international journal
274
The journal of services marketing
272
Journal of the Academy of Marketing Science
271
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ECONIS (ZBW)
293
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1
Social media opinion sharing : beyond volume
Cabosky, Joseph
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Saved in:
2
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
5
Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
Saved in:
6
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
7
Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille
;
Desmet, Pierre
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
Saved in:
8
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen
;
Camilleri, Adrian R.
;
Dobele, …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
Saved in:
9
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
10
Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Li, Ning
;
Murphy, William H.
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010227342
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