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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
60
Markenimage
60
Brand management
44
Markenführung
44
USA
42
United States
42
Brand
35
Markenartikel
35
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
28
Werbewirkung
28
China
25
Marketing management
20
Marketingmanagement
20
Internet marketing
19
Online-Marketing
19
Social Web
19
Social web
19
Einzelhandel
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
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Werbung
17
Emotion
15
Jugendliche
14
Online retailing
14
Online-Handel
14
Youth
14
Target group
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11
Altersgruppe
11
Viral marketing
11
Virales Marketing
11
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English
294
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Fletcher, Richard
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
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Herstein, Ram
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Hultén, Peter
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Karakaya, Fahri
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
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The journal of consumer marketing
Journal of business research : JBR
2,262
Journal of retailing and consumer services
2,055
International journal of hospitality management
803
International journal of consumer studies
780
Psychology & marketing
741
NBER working paper series
717
SpringerLink / Bücher
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
Working paper / National Bureau of Economic Research, Inc.
603
NBER Working Paper
543
Management science : journal of the Institute for Operations Research and the Management Sciences
481
Asia Pacific journal of marketing and logistics
419
The journal of product & brand management
414
Tourism management : research, policies, practice
396
Journal of marketing research : JMR
392
European Journal of Marketing
384
European journal of marketing : EJM
382
The journal of brand management : an international journal
380
Journal of Consumer Marketing
378
Journal of travel and tourism marketing
378
Technological forecasting & social change : an international journal
374
Journal of marketing management : MM
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
363
Journal of retailing
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing communications
345
Journal of marketing
342
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
333
Cogent business & management
331
Journal of international consumer marketing
331
Marketing letters : a journal of research in marketing
318
Journal of business ethics : JOBE
317
Journal of consumer behaviour : an international research review
314
The international review of retail, distribution and consumer research
310
International journal of retail & distribution management
309
Journal of fashion marketing and management
305
Electronic commerce research
301
International journal of contemporary hospitality management
301
International journal of internet marketing and advertising : IJIMA
298
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ECONIS (ZBW)
294
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294
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1
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
Social media opinion sharing : beyond volume
Cabosky, Joseph
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Saved in:
4
Credibility
of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
5
Privacy concern and online transactions : the impact of internet self-efficacy and internet involvement
Akhter, Syed H.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10010373831
Saved in:
6
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Saved in:
7
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
8
Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Li, Ning
;
Murphy, William H.
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010227342
Saved in:
9
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
10
Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Triantafillidou, Amalia
;
Siomkos, George J.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 526-540
Persistent link: https://www.econbiz.de/10010459734
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