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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
45
Markenführung
45
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
16
Social web
16
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Decision
10
Entscheidung
10
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
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285
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2
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287
Aufsatz in Zeitschrift
287
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2
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2
Conference paper
2
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English
287
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Karakaya, Fahri
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Li, Ning
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Murphy, William H.
2
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The journal of consumer marketing
Journal of business research : JBR
2,200
Journal of retailing and consumer services
1,935
International journal of consumer studies
772
International journal of hospitality management
735
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
550
Working paper / National Bureau of Economic Research, Inc.
488
SpringerLink / Bücher
456
Journal of marketing research : JMR
450
NBER Working Paper
418
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
European journal of marketing : EJM
379
The journal of brand management : an international journal
377
Journal of retailing
364
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of marketing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
330
Journal of marketing management : MM
320
Journal of travel and tourism marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
The international review of retail, distribution and consumer research
306
Journal of the Academy of Marketing Science
305
Journal of marketing communications
304
Cogent business & management
302
International journal of retail & distribution management
301
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
294
International business review : the official journal of the European International Business Academy
293
Journal of global marketing
293
Journal of fashion marketing and management
291
International marketing review
285
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
Technological forecasting & social change : an international journal
275
Journal of economic psychology : research in economic psychology and behavioral economics
274
Journal of business ethics : JOBE
272
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ECONIS (ZBW)
287
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1
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of
287
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1
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
2
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir
;
Wongtada, Nittaya
;
Rice, Gillian
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
Saved in:
3
Purchase intention of Chinese
consumers
toward a US apparel brand : a test of a composite behavior intention model
Jin, Byoungho
;
Kang, Ji Hye
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009230993
Saved in:
4
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
6
Examining world market segmentation and brand positioning strategies
Hassan, Salah S.
;
Craft, Stephen
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 344-356
Persistent link: https://www.econbiz.de/10009582029
Saved in:
7
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
8
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
9
Developing marketing strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
10
The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback
Bose, Mousumi
;
Folse, Judith Anne Garretson
;
Burton, Scot
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 400-414
Persistent link: https://www.econbiz.de/10009788873
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