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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.; Manika, Danae - In: The journal of consumer marketing 34 (2017) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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Materialism and clothing post-purchase behaviors
Joung, Hyun-mee - In: The journal of consumer marketing 30 (2013) 6, pp. 530-537
Persistent link: https://www.econbiz.de/10010227339
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Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter; Vanyushyn, Vladimir - In: The journal of consumer marketing 31 (2014) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
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Willingness to pay for socially responsible products : case of cotton apparel
Ha-Brookshire, Jung E.; Norum, Pamela S. - In: The journal of consumer marketing 28 (2011) 5, pp. 344-353
Persistent link: https://www.econbiz.de/10009272088
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Purchase intention of Chinese consumers toward a US apparel brand : a test of a composite behavior intention model
Jin, Byoungho; Kang, Ji Hye - In: The journal of consumer marketing 28 (2011) 3, pp. 187-199
Persistent link: https://www.econbiz.de/10009230993
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Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung; Yoon, So-hyang - In: The journal of consumer marketing 29 (2012) 6, pp. 445-454
Persistent link: https://www.econbiz.de/10009681517
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283