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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
64
Markenimage
64
Brand management
52
Markenführung
52
USA
41
United States
41
Brand
36
Markenartikel
36
Beziehungsmarketing
30
Relationship marketing
30
Advertising effects
28
Werbewirkung
28
China
25
Designation of origin
18
Einzelhandel
18
Herkunftsbezeichnung
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
16
Social web
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Emotion
14
Internet marketing
14
Jugendliche
14
Online-Marketing
14
Youth
14
Online retailing
13
Online-Handel
13
Target group
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Zielgruppe
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Decision
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10
Food consumption
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English
294
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Cho, Hira
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
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The journal of consumer marketing
Journal of business research : JBR
2,204
Journal of retailing and consumer services
1,975
International journal of hospitality management
782
International journal of consumer studies
776
Psychology & marketing
688
The journal of brand management : an international journal
652
SpringerLink / Bücher
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER working paper series
537
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
449
European Journal of Marketing
424
Asia Pacific journal of marketing and logistics
415
NBER Working Paper
399
European journal of marketing : EJM
398
Journal of Consumer Marketing
381
Journal of marketing research : JMR
369
Journal of marketing management : MM
364
Tourism management : research, policies, practice
357
Journal of fashion marketing and management
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of travel and tourism marketing
348
Journal of international consumer marketing
332
Journal of marketing
328
Journal of marketing communications
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of retailing
327
Cogent business & management
319
International journal of retail & distribution management
319
Journal of the Academy of Marketing Science
319
Marketing letters : a journal of research in marketing
311
Journal of Product & Brand Management
305
Technological forecasting & social change : an international journal
302
The international review of retail, distribution and consumer research
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of contemporary hospitality management
293
Journal of consumer behaviour : an international research review
292
Marketing intelligence & planning
285
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ECONIS (ZBW)
294
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1
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294
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1
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
2
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
3
Materialism and
clothing
post-purchase behaviors
Joung, Hyun-mee
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 530-537
Persistent link: https://www.econbiz.de/10010227339
Saved in:
4
Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
Saved in:
5
Cultural comparison for the acceptance of online apparel customization
Cho, Hira
;
Wang, Yun
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
Saved in:
6
Willingness to pay for socially responsible products : case of cotton apparel
Ha-Brookshire, Jung E.
;
Norum, Pamela S.
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10009272088
Saved in:
7
Purchase intention of Chinese consumers toward a US apparel brand : a test of a composite behavior intention model
Jin, Byoungho
;
Kang, Ji Hye
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009230993
Saved in:
8
Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung
;
Yoon, So-hyang
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10009681517
Saved in:
9
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
10
If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn
;
Sojka, Jane Z.
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
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