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The journal of industrial economics
Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
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152
Journal of promotion management : JPM
88
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83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
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ECONIS (ZBW)
31
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1
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve
- In:
The journal of industrial economics
37
(
1989
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
Saved in:
2
Structure and conduct in local advertising markets : the case of Irish provincial newspapers
Thompson, Steve
- In:
The journal of industrial economics
33
(
1984
)
2
,
pp. 241-249
Persistent link: https://www.econbiz.de/10001042292
Saved in:
3
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
4
Advertising and profitability : further implications of the null hypothesis
Schmalensee, Richard
- In:
The journal of industrial economics
25
(
1976
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002784994
Saved in:
5
Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N.
;
Mago, Shakun Datta
- In:
The journal of industrial economics
58
(
2010
)
2
,
pp. 424-449
Persistent link: https://www.econbiz.de/10003993728
Saved in:
6
Dynamic informative advertising of new experience goods
Saak, Alexander E.
- In:
The journal of industrial economics
60
(
2012
)
1
,
pp. 104-135
Persistent link: https://www.econbiz.de/10009526554
Saved in:
7
Seasonality and the effect of advertising on price
Genesove, David
;
Simhon, Avi
- In:
The journal of industrial economics
63
(
2015
)
1
,
pp. 199-222
Persistent link: https://www.econbiz.de/10011396947
Saved in:
8
Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P.
- In:
The journal of industrial economics
61
(
2013
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
Saved in:
9
Advertising and inter-industry competition : testing a Galbraithian hypothesis
Wilder, Ronald P.
- In:
The journal of industrial economics
22
(
1974
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10002983654
Saved in:
10
Advertising to manage profit risk
Schramm, Richard
;
Sherman, Roger
- In:
The journal of industrial economics
24
(
1976
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10002781335
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