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Structure and conduct in local advertising markets : the case of Irish provincial newspapers
Thompson, Steve - In: The journal of industrial economics 33 (1984) 2, pp. 241-249
Persistent link: https://www.econbiz.de/10001042292
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Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve - In: The journal of industrial economics 37 (1989) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10001061538
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Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish - In: The journal of industrial economics 57 (2009) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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Advertising and competition in routine legal service markets : an empir. investigation
Schroeter, John R. - In: The journal of industrial economics 36 (1987) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10001044712
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Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas - In: The journal of industrial economics 44 (1996) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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Informative advertising competition
LeBlanc, Greg - In: The journal of industrial economics 46 (1998) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10001237758
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Market structure, R&D and advertising in the pharmaceutical industry
Matravest, Catherine - In: The journal of industrial economics 47 (1999) 2, pp. 169-194
Persistent link: https://www.econbiz.de/10001378739
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Informative advertising and optimal targeting in a monopoly
Esteban, Lola; Gil, Agustín; Hernández, José M. - In: The journal of industrial economics 49 (2001) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10001600167
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Free riding and sales strategies for the Internet
Carlton, Dennis W.; Chevalier, Judith A. - In: The journal of industrial economics 49 (2001) 4, pp. 441-461
Persistent link: https://www.econbiz.de/10001629639
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Advertising and economies of scale : critical comments on the evidence
Arndt, Johan; Simon, Julian L. - In: The journal of industrial economics 32 (1983) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10001864865