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~isPartOf:"The journal of product & brand management"
~person:"Buil, Isabel"
~person:"Christodoulides, George"
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Buil, Isabel
Christodoulides, George
Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
9
European journal of marketing : EJM
5
International marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of brand management : an international journal
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European journal of marketing
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Journal of Product & Brand Management
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Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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