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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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Special issue: luxury marketing and branding
Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022
Persistent link: https://www.econbiz.de/10013164373
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285