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~isPartOf:"The journal of product & brand management"
~person:"Buil, Isabel"
~person:"Flight, Richard L."
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Buil, Isabel
Flight, Richard L.
Guzman, Francisco
10
Fetscherin, Marc
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Paswan, Audhesh K.
4
Veloutsou, Cleopatra
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The journal of product & brand management
European journal of marketing : EJM
3
Journal of business research : JBR
2
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2
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1
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Journal of euromarketing
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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2
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
3
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
4
Birds of a feather : brand attachment through the lens of consumer political ideologies
Flight, Richard L.
;
Coker, Kesha
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 731-743
Persistent link: https://www.econbiz.de/10013407500
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