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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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Buil, Isabel
Maxwell, Sarah
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The journal of product & brand management
European journal of marketing : EJM
3
Journal of business research : JBR
3
Journal of Product and Brand Management
2
Journal of Product & Brand Management. No. 6
1
Journal of Product and Brand Management - Volume 16, Issue 7
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
Journal of product & brand management, featuring pricing strategy & practice
1
Journal of product and brand management
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of media economics
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ECONIS (ZBW)
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1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
3
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
4
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
5
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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