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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 6, pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
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Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 2, pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid; Nawaz, Shahid; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.; Dadzie, Charlene; Davari, Arezoo; … - In: The journal of product & brand management 24 (2015) 6, pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
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The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco; Davis, Donna - In: The journal of product & brand management 26 (2017) 5, pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570