//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is it money or brains? The det...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
14
Gender
12
Geschlecht
12
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
Brand image
5
Markenimage
5
Decision
4
Entscheidung
4
USA
4
United States
4
Brand gender
3
Luxury goods
3
Luxusgüter
3
Theorie
3
Theory
3
Brand extension
2
Brand personality
2
Emotion
2
Fashion
2
Gender studies
2
Internet marketing
2
Luxury brands
2
Markentransfer
2
Mode
2
Online-Marketing
2
Perceived risk
2
Preismanagement
2
Pricing strategy
2
Social Web
2
Social web
2
Advertising effects
1
Behavioral economics
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand loyalty
1
Brand personality appeal
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Azar, Salim L.
2
Ashill, Nicholas Jeremy
1
Bhaduri, Gargi
1
Boisvert, Jean
1
Brannon, Daniel C.
1
Chaput, Luciana
1
Davari, Arezoo
1
Duan, Qi
1
Gong, Xiushuang
1
Ha-Brookshire, Jung E.
1
Hatzithomas, Leonidas
1
Herstein, Ram
1
Ivens, Stefan
1
Iyer, Pramod P.
1
Jiang, Mengtian
1
Kumar, Jitender
1
Ma, Ke
1
Michaelidou, Nina
1
Miller, Chadwick J.
1
Paswan, Audhesh K.
1
Rifon, Nora J.
1
Schaarschmidt, Mario
1
Siamagka, Nikoletta Theofania
1
Somervuori, Outi
1
Tifferet, Sigal
1
Walsh, Cianfranco
1
Wang, Han
1
Wu, Shuang
1
Zhang, Honghong
1
Zheng, Chundong
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
77
Journal of retailing and consumer services
67
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Journal of behavioral decision making
41
International journal of consumer studies
34
Psychology & marketing
28
Young consumers : insight and ideas for responsible marketers
23
Journal of economic psychology : research in economic psychology and behavioral economics
22
International journal of hospitality management
21
Journal of marketing research : JMR
20
The journal of consumer marketing
19
CESifo working papers
18
Discussion paper series / IZA
18
ECB Working Paper
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
NBER working paper series
18
Working paper series / European Central Bank
18
Journal of travel and tourism marketing
17
IZA Discussion Paper
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of business ethics : JOBE
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
16
Wine Economics and Policy
16
Journal of behavioral and experimental economics
15
Journal of economic behavior & organization : JEBO
15
Journal of marketing management : MM
15
Journal of fashion marketing and management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The international review of retail, distribution and consumer research
14
European journal of marketing : EJM
13
Journal of food products marketing
13
Journal of international consumer marketing
13
Marketing letters : a journal of research in marketing
13
Agricultural and Food Economics : AFE
12
International journal of contemporary hospitality management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing research
12
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
2
Profiling behavioral pricing research in marketing
Somervuori, Outi
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
Saved in:
3
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
4
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
5
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
6
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
7
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
8
Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
Saved in:
9
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
10
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->