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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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Brand constellations : reflections of the emotional self
Flight, Richard L.; Coker, Kesha K. - In: The journal of product & brand management 25 (2016) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.; Papadopoulos, Nicolas G.; … - In: The journal of product & brand management 24 (2015) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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On congruence between brand and human personalities
Maehle, Natalia; Shneor, Rotem - In: The journal of product & brand management 19 (2010) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563