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Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
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Consumer behaviour
97
Konsumentenverhalten
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Brand image
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The journal of product & brand management
Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of Business & Industrial Marketing
105
Journal of retailing
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
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ECONIS (ZBW)
111
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1
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
2
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
3
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
4
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
5
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
6
The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
Saved in:
7
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
8
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
9
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
10
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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