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Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer … - In: The journal of product & brand management 25 (2016) 7, pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos - In: The journal of product & brand management 25 (2016) 6, pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
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"Name your price" : online auctions anf reference prices
Majid, Kashef A.; Bryant, Andrew; Rau, Pradeep A. - In: The journal of product & brand management 23 (2014) 6, pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen; Hsu, Chiu-Ping - In: The journal of product & brand management 31 (2022) 8, pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994