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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun; Faria, Amy A.; Lee, Judy; Choi, Woo Jin - In: The journal of product & brand management 32 (2023) 6, pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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When creative consumers go green : understanding consumer upcycling
Wilson, Matthew - In: The journal of product & brand management 25 (2016) 4, pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
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Price presentation effects on green purchase intentions
Lee Weisstein, Fei; Asgari, Mohammadreza; Siew, Shir-way - In: The journal of product & brand management 23 (2014) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
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Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera - In: The journal of product & brand management 32 (2023) 3, pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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Mall brand meaning : an experiential branding perspective
Merrilees, Bill; Miller, Dale; Shao, Wei - In: The journal of product & brand management 25 (2016) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10011548780