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~isPartOf:"The journal of product & brand management"
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Brand image
307
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Brand management
280
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Consumer behaviour
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Guzman, Francisco
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Fetscherin, Marc
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The journal of product & brand management
Journal of business research : JBR
686
The journal of brand management : an international journal
343
Journal of retailing and consumer services
304
Discussion paper series / IZA
213
Psychology & marketing
193
Journal of vocational behavior
186
Journal of business ethics : JOBE
163
International journal of hospitality management
150
Journal of consumer research : JCR ; an interdisciplinary bimonthly
142
Tourism management : research, policies, practice
135
European journal of marketing : EJM
130
Asia Pacific journal of marketing and logistics
120
Journal of travel and tourism marketing
119
SpringerLink / Bücher
119
IZA Discussion Paper
110
Journal of business and psychology
108
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
Journal of marketing communications
105
Journal of career development
100
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Cogent business & management
97
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of economic psychology : research in economic psychology and behavioral economics
90
International journal of selection and assessment
88
Working paper / National Bureau of Economic Research, Inc.
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Marketing intelligence & planning
86
The journal of consumer marketing
85
Journal of international consumer marketing
84
IZA Discussion Papers
81
Journal of marketing management : MM
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
NBER working paper series
79
Journal of strategic marketing
77
Marketing letters : a journal of research in marketing
77
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
74
Human relations
73
Journal of fashion marketing and management
71
International marketing review
69
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ECONIS (ZBW)
314
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
3
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
4
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
5
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
6
On congruence between brand and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
7
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
8
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Saved in:
9
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
10
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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