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Consumer behaviour
393
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392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
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Relationship marketing
97
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56
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Luxusgüter
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Advertising effects
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Emotion
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Brand loyalty
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Preismanagement
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Personality psychology
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
2
Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,065
Journal of retailing and consumer services
1,936
International journal of consumer studies
767
International journal of hospitality management
725
Journal of marketing research : JMR
665
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
510
Journal of marketing
450
Working paper / National Bureau of Economic Research, Inc.
438
SpringerLink / Bücher
419
Asia Pacific journal of marketing and logistics
393
NBER Working Paper
384
Management science : journal of the Institute for Operations Research and the Management Sciences
376
European journal of marketing : EJM
366
Journal of retailing
359
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
332
Journal of marketing management : MM
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
321
Marketing letters : a journal of research in marketing
321
Journal of travel and tourism marketing
318
Journal of consumer behaviour : an international research review
303
Cogent business & management
298
Journal of marketing communications
298
Journal of fashion marketing and management
294
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
271
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
259
Marketing intelligence & planning
250
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ECONIS (ZBW)
393
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1
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393
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1
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
2
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
3
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
4
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
9
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
10
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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