Narrow search
Showing 1 - 10 of 412
Cover Image
Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
Cover Image
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Cover Image
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Cover Image
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Cover Image
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Cover Image
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Cover Image
Brand authenticity : model development and empirical testing
Schallehn, Mike; Burmann, Christoph; Riley, Nicola - In: The journal of product & brand management 23 (2014) 3, pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Cover Image
Consequences of consumer trust in PDO food products : the role of familarity
Fandos Herrera, Carmina; Flavián Blanco, Carlos - In: The journal of product & brand management 20 (2011) 4, pp. 282-296
Persistent link: https://www.econbiz.de/10009314013
Cover Image
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Cover Image
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615