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Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
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An alternative measure of relative brand attitudes
Ishida, Chiharu; Taylor, Steven A. - In: The journal of product & brand management 21 (2012) 5, pp. 317-327
Persistent link: https://www.econbiz.de/10009625070
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
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Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip; Banerjee, Saikat - In: The journal of product & brand management 23 (2014) 3, pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
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Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt; Supphellen, Magne - In: The journal of product & brand management 31 (2022) 2, pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
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Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina; Eppler, Martin J. - In: The journal of product & brand management 19 (2010) 5, pp. 356-366
Persistent link: https://www.econbiz.de/10008658562