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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
287
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243
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243
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Guzman, Francisco
9
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Fetscherin, Marc
4
Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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De Chernatony, Leslie
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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Dwivedi, Abhishek
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,069
Journal of retailing and consumer services
1,945
Swiss journal of economics and statistics
932
NBER working paper series
930
Working paper / National Bureau of Economic Research, Inc.
823
International journal of consumer studies
785
International journal of hospitality management
750
NBER Working Paper
727
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
SpringerLink / Bücher
561
Discussion paper series / IZA
440
Asia Pacific journal of marketing and logistics
397
European Journal of Marketing
397
Food policy : economics planning and politics of food and agriculture
386
CESifo working papers
374
Journal of Consumer Marketing
371
Europäische Hochschulschriften / 5
365
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Discussion paper / Centre for Economic Policy Research
362
European journal of marketing : EJM
362
Journal of marketing research : JMR
357
The journal of brand management : an international journal
357
Tourism management : research, policies, practice
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Wirtschaft und Recht : Zeitschr. für Wirtschaftspolitik u. Wirtschaftsrecht mit Einschluß des Sozial- und Arbeitsrechtes
344
Journal of travel and tourism marketing
327
Journal of marketing management : MM
325
Der Schweizer Treuhänder : Monatsschrift für Wirtschaftsprüfung, Rechnungswesen, Unternehmens- und Steuerberatung ; offizielles Organ der Treuhand-Kammer
323
Journal of international consumer marketing
321
Working paper
321
Technological forecasting & social change : an international journal
315
Journal of retailing
309
Journal of marketing communications
305
Cogent business & management
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Marketing letters : a journal of research in marketing
300
International journal of retail & distribution management
298
Journal of consumer behaviour : an international research review
296
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ECONIS (ZBW)
395
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1
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395
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1
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
2
An alternative measure of relative brand attitudes
Ishida, Chiharu
;
Taylor, Steven A.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10009625070
Saved in:
3
Brand trust in a cross-cultural context : test for robustness of an alternative
measurement
model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Saved in:
4
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
5
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
6
Identification and
measurement
of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
Saved in:
7
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
8
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
9
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
10
Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina
;
Eppler, Martin J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
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