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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Special issue: luxury marketing and branding
Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022
Persistent link: https://www.econbiz.de/10013164373
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Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly; Bal, Anjali; Rains, Samantha; Leeds, … - In: The journal of product & brand management 25 (2016) 4, pp. 387-393
Persistent link: https://www.econbiz.de/10011607140
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Construal based marketing tactics for high quality versus low price market segments
Love, Edwin; Okada, Erica Mina - In: The journal of product & brand management 24 (2015) 2, pp. 172-181
Persistent link: https://www.econbiz.de/10011308498
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Descriptive analysis of Nissan's electric vehicle commercialization strategies
Dehkordi, Majid A.; Yonekura, Seiihiro; Kohnepushi, … - In: The journal of product & brand management 22 (2013) 5/6, pp. 393-403
Persistent link: https://www.econbiz.de/10010224825
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 23 (2014) 7, pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
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Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol (contributor) - 2011
Persistent link: https://www.econbiz.de/10009566002
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Sources of equity in fashion markets
Calvo Dopico, Domingo; Calvo Porral, Cristina - In: The journal of product & brand management 21 (2012) 6, pp. 391-403
Persistent link: https://www.econbiz.de/10009682701