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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
Konsumentenverhalten
392
Brand management
291
Markenführung
291
Brand image
243
Markenimage
243
Brand
174
Markenartikel
172
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
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33
Brand loyalty
32
Preismanagement
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29
Marketingmanagement
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Viral marketing
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Customer satisfaction
18
Kundenzufriedenheit
18
Vertrauen
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Consumer behavior
17
Product quality
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Henseler, Jörg
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
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The journal of product & brand management
Journal of business research : JBR
2,125
Journal of retailing and consumer services
1,939
International journal of consumer studies
774
International journal of hospitality management
732
SpringerLink / Bücher
725
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
563
Working paper / National Bureau of Economic Research, Inc.
489
European Journal of Marketing
463
European journal of marketing : EJM
420
NBER Working Paper
415
Asia Pacific journal of marketing and logistics
408
Management science : journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing management : MM
379
Journal of marketing research : JMR
372
The journal of brand management : an international journal
361
Journal of marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
323
Journal of the Academy of Marketing Science
317
Tourism management : research, policies, practice
312
Cogent business & management
309
Journal of retailing
309
Marketing letters : a journal of research in marketing
309
Journal of marketing communications
305
Journal of business ethics : JOBE
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
293
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
290
Journal of fashion marketing and management
288
Marketing intelligence & planning
280
Technological forecasting & social change : an international journal
273
International journal of contemporary hospitality management
271
Europäische Hochschulschriften / 5
264
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ECONIS (ZBW)
403
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1
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403
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly
;
Bal, Anjali
;
Rains, Samantha
;
Leeds, …
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 387-393
Persistent link: https://www.econbiz.de/10011607140
Saved in:
5
Construal based
marketing
tactics for high quality versus low price market segments
Love, Edwin
;
Okada, Erica Mina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 172-181
Persistent link: https://www.econbiz.de/10011308498
Saved in:
6
Descriptive analysis of Nissan's electric vehicle commercialization strategies
Dehkordi, Majid A.
;
Yonekura, Seiihiro
;
Kohnepushi, …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 393-403
Persistent link: https://www.econbiz.de/10010224825
Saved in:
7
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
8
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
9
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of
Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
10
Sources of equity in fashion markets
Calvo Dopico, Domingo
;
Calvo Porral, Cristina
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 391-403
Persistent link: https://www.econbiz.de/10009682701
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