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The journal of product & brand management
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
40
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1
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
2
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
4
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
5
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
6
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
7
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
8
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
9
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
10
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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