//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zeitoptima bei Bankdienstleist...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
more ...
less ...
Online availability
All
Undetermined
73
Free
4
Type of publication
All
Article
110
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
111
Aufsatz in Zeitschrift
111
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
111
Author
All
Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
658
Journal of retailing and consumer services
588
Industrial marketing management : the international journal for industrial and high-tech firms
415
SpringerLink / Bücher
396
International journal of hospitality management
284
The journal of services marketing
229
The service industries journal
193
The journal of business & industrial marketing
192
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
166
Working paper / National Bureau of Economic Research, Inc.
150
International journal of electronic customer relationship management : IJECRM
142
NBER working paper series
134
Journal of marketing
126
International journal of contemporary hospitality management
122
Journal of travel and tourism marketing
120
Journal of service research : JSR
118
NBER Working Paper
117
Gabler Edition Wissenschaft
116
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
115
Cogent business & management
110
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Springer eBook Collection
103
The journal of brand management : an international journal
101
Marketing intelligence & planning
100
Discussion paper / Centre for Economic Policy Research
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
96
The international journal of bank marketing : IJBM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
90
European journal of operational research : EJOR
89
Journal of marketing management : MM
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Service business
82
more ...
less ...
Source
All
ECONIS (ZBW)
111
Showing
1
-
10
of
111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
2
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
5
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
8
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
9
The relationship between customer value and pricing strategies : an empirical test
Codini, Anna
;
Saccani, Nicola
;
Sicco, Alessandro
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009685935
Saved in:
10
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->