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Searching for competitive advantage with the brand extension process
Vukasovič, Tina - In: The journal of product & brand management 21 (2012) 7, pp. 492-48
Persistent link: https://www.econbiz.de/10009685956
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Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Poulis, Athanasios; Wisker, Zazli - In: The journal of product & brand management 25 (2016) 5, pp. 490-503
Persistent link: https://www.econbiz.de/10011620604
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi - In: The journal of product & brand management 19 (2010) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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Ethical brand management : customer relationships and ethical duties
Story, John; Hess, Jeff - In: The journal of product & brand management 19 (2010) 4, pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung; Kandampully, Jay - In: The journal of product & brand management 21 (2012) 2, pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
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Antecedents of intention to purchase mass customized products
Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009