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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
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392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
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172
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,007
SpringerLink / Bücher
1,980
Journal of retailing and consumer services
1,936
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
660
NBER working paper series
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
515
NBER Working Paper
459
Springer eBook Collection / Business and Economics
447
Springer eBook Collection
436
Gabler Edition Wissenschaft
435
Asia Pacific journal of marketing and logistics
395
Management science : journal of the Institute for Operations Research and the Management Sciences
359
The journal of brand management : an international journal
359
European journal of marketing : EJM
350
Europäische Hochschulschriften / 5
348
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of travel and tourism marketing
329
Technological forecasting & social change : an international journal
324
Journal of international consumer marketing
322
Journal of marketing management : MM
316
Research
311
Journal of retailing
308
Tourism management : research, policies, practice
305
Cogent business & management
302
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
International journal of retail & distribution management
295
Marketing letters : a journal of research in marketing
295
Journal of marketing
294
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
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ECONIS (ZBW)
393
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1
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
2
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
4
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
5
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
6
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
7
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
8
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
9
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
10
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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