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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
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111
Brand management
101
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101
Consumer behaviour
100
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100
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79
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The journal of product & brand management
SpringerLink / Bücher
1,935
Journal of business research : JBR
707
Journal of retailing and consumer services
621
Springer eBook Collection / Business and Economics
449
Gabler Edition Wissenschaft
445
Industrial marketing management : the international journal for industrial and high-tech firms
436
Springer eBook Collection
396
Europäische Hochschulschriften / 5
302
International journal of hospitality management
288
Research
281
The journal of services marketing
237
Telecommunications policy : the international journal of digital economy, data sciences and new media
231
Lehrbuch
225
The journal of business & industrial marketing
198
The service industries journal
196
Journal of strategic marketing
178
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing
134
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
126
Gabler Research
124
Tourism management : research, policies, practice
122
Technological forecasting & social change : an international journal
121
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
essentials
116
Psychology & marketing
114
Journal of retailing
112
Marketing intelligence & planning
112
Cogent business & management
108
NBER working paper series
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
Journal of service management
107
International journal of business information systems : IJBIS
106
The journal of brand management : an international journal
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
European journal of marketing : EJM
104
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ECONIS (ZBW)
115
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115
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1
Consumer-brand relationships' development in the mobile
internet
market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the
internet
: a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
4
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
5
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
6
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
7
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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