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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
313
Markenführung
313
Brand image
259
Markenimage
259
Brand
200
Markenartikel
198
Beziehungsmarketing
101
Relationship marketing
101
Social Web
60
Social web
60
Internet marketing
49
Online-Marketing
49
Luxury goods
36
Luxusgüter
36
Advertising effects
35
Werbewirkung
35
Emotion
34
Brand loyalty
33
Preismanagement
31
Pricing strategy
31
Marketing management
27
Marketingmanagement
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Markentreue
25
Social media
25
Viral marketing
25
Virales Marketing
25
Personality psychology
20
Persönlichkeitspsychologie
20
USA
20
United States
19
Confidence
18
Product quality
18
Produktqualität
18
Vertrauen
18
Consumer behavior
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Customer satisfaction
17
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Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Liu, Xin
3
Maxwell, Sarah
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Grimm, Pamela E.
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,953
International journal of consumer studies
769
International journal of hospitality management
734
Psychology & marketing
675
NBER working paper series
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
561
NBER Working Paper
459
The journal of brand management : an international journal
459
SpringerLink / Bücher
450
Journal of marketing research : JMR
401
Asia Pacific journal of marketing and logistics
399
European Journal of Marketing
388
European journal of marketing : EJM
383
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of Consumer Marketing
370
Tourism management : research, policies, practice
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
332
Journal of marketing
324
Journal of international consumer marketing
322
Journal of marketing management : MM
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Journal of retailing
316
Journal of marketing communications
305
Cogent business & management
301
Journal of fashion marketing and management
300
Marketing letters : a journal of research in marketing
300
International journal of retail & distribution management
295
Technological forecasting & social change : an international journal
292
The international review of retail, distribution and consumer research
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Applied economics
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Discussion paper / Centre for Economic Policy Research
278
Journal of the Academy of Marketing Science
273
International journal of contemporary hospitality management
272
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ECONIS (ZBW)
421
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1
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of
421
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Better branding :
brand
names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
4
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
5
On congruence between
brand
and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
6
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
7
Brand
name substitution and
brand
equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Saved in:
8
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
9
From commodity to
brand
: antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
10
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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