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~isPartOf:"The journal of product & brand management"
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Customer centric HRM
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Social Web
33
Social web
33
Brand loyalty
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Social media
15
Customer integration
14
Emotion
14
Kundenintegration
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
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Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
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Brand communities
5
Brand equity
5
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Guzman, Francisco
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Kohli, Chiranjeev
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Krystallis, Athanasios
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Leingpibul, Thaweephan
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Vera, Jorge
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1
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The journal of product & brand management
Journal of business research : JBR
767
SpringerLink / Bücher
599
The international journal of human resource management
599
Journal of retailing and consumer services
586
Industrial marketing management : the international journal for industrial and high-tech firms
430
International journal of hospitality management
346
International journal of human resource management
319
Human resource management
252
Human resource management review
250
The journal of services marketing
225
The journal of business & industrial marketing
208
The service industries journal
205
International journal of contemporary hospitality management
181
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
166
Springer eBook Collection
165
Cogent business & management
161
Management revue : socio-economic studies
161
Gabler Edition Wissenschaft
157
Employee relations
156
International journal of electronic customer relationship management : IJECRM
150
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
International journal of manpower
132
Journal of hospitality marketing & management
127
Tourism management : research, policies, practice
125
Journal of marketing
124
Journal of business ethics : JOBE
120
Journal of service research : JSR
120
Europäische Hochschulschriften / 5
119
Journal of travel and tourism marketing
118
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
113
The journal of brand management : an international journal
111
Business horizons
110
Journal of service management
110
Springer eBook Collection / Business and Economics
110
Asia Pacific journal of marketing and logistics
108
Journal of retailing
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
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ECONIS (ZBW)
112
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112
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1
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
9
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
10
The relationship between customer value and pricing strategies : an empirical test
Codini, Anna
;
Saccani, Nicola
;
Sicco, Alessandro
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009685935
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