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Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna; Lecki, Natascha Katharina; Lebcir, Mohamed - In: The journal of product & brand management 24 (2015) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Narteh, Bedman; Odoom, Raphael; Braimah, Mahama; Buame, … - In: The journal of product & brand management 21 (2012) 7, pp. 516-528
Persistent link: https://www.econbiz.de/10009685939
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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An experiential model of consumer engagement in social media
Tafesse, Wondwesen - In: The journal of product & brand management 25 (2016) 5, pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
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The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.; Peters, Cara Okleshen; Thomas, Jane - In: The journal of product & brand management 25 (2016) 5, pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017