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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
287
Markenführung
287
Brand image
243
Markenimage
243
Brand
173
Markenartikel
171
Beziehungsmarketing
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Relationship marketing
97
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56
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56
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45
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Luxury goods
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Luxusgüter
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Advertising effects
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Emotion
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Werbewirkung
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Brand loyalty
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Preismanagement
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Marketingmanagement
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Virales Marketing
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Personality psychology
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
17
Product quality
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Produktqualität
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17
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,147
Journal of retailing and consumer services
1,939
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
1,605
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
1,391
Problems of economic transition
1,180
Ėkonomist : ežemesjačnyj naučno-praktičeskij žurnal
984
International journal of consumer studies
765
International journal of hospitality management
741
Psychology & marketing
659
NBER working paper series
597
Obščestvo i ėkonomika : meždunarodnyj naučnyj i obščestvenno-političeskij žurnal ; žurnal učrežden akademijami nauk - učastnikam Meždunarodnaja Associacija Akademij Nauk
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
510
SpringerLink / Bücher
480
Higher School of Economics Research Paper
475
Mirovaja ėkonomika i meždunarodnye otnošenija : MĖMO
455
NBER Working Paper
449
ĖKO : vserossijskij ėkonomičeskij žurnal
415
Asia Pacific journal of marketing and logistics
397
The journal of brand management : an international journal
361
European journal of marketing : EJM
359
Voprosy statistiki : naučno-informacionnyj žurnal
357
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
326
Journal of travel and tourism marketing
321
Tourism management : research, policies, practice
312
Journal of marketing management : MM
311
Journal of retailing
310
Cogent business & management
305
The international review of retail, distribution and consumer research
302
International journal of retail & distribution management
301
Discussion paper / Centre for Economic Policy Research
300
Journal of business ethics : JOBE
300
Technological forecasting & social change : an international journal
300
International business review : the official journal of the European International Business Academy
299
Journal of marketing communications
297
Den'gi i kredit : naučnyj žurnal
296
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ECONIS (ZBW)
398
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398
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1
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
2
Product strategy in harsh economic times: Subway
Pitta, Dennis A.
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
Saved in:
3
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
4
National culture and inter-tier price competition
Sivakumar, K.
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
Saved in:
5
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
6
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
7
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
8
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
9
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
10
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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