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Consumer behaviour
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Brand management
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Markenführung
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Brand image
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Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
2,150
Journal of retailing and consumer services
1,986
International journal of hospitality management
868
Tourism management : research, policies, practice
857
International journal of consumer studies
770
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
542
NBER working paper series
540
Journal of travel and tourism marketing
493
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
492
Tourism management perspectives : TMP
472
Working paper / National Bureau of Economic Research, Inc.
445
Asia Pacific journal of marketing and logistics
413
Tourism economics : the business and finance of tourism and recreation
406
International journal of contemporary hospitality management
400
NBER Working Paper
396
Management science : journal of the Institute for Operations Research and the Management Sciences
388
European Journal of Marketing
385
Journal of Consumer Marketing
373
European journal of marketing : EJM
368
The journal of brand management : an international journal
366
Journal of marketing research : JMR
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing communications
342
Journal of marketing management : MM
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
Cogent business & management
332
Journal of international consumer marketing
328
Technological forecasting & social change : an international journal
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of retailing
319
Journal of marketing
315
Marketing letters : a journal of research in marketing
312
Journal of hospitality marketing & management
311
Journal of the Academy of Marketing Science
305
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
304
Journal of fashion marketing and management
298
Journal of consumer behaviour : an international research review
297
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ECONIS (ZBW)
404
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1
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
2
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
3
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
4
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
5
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
10
Consumer recall of brand versus product banner ads
Steenberg, Eric van
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 452-464
Persistent link: https://www.econbiz.de/10009682683
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