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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
291
Markenführung
291
Brand image
247
Markenimage
247
Brand
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Corporate Social Responsibility
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Chandrashekaran, Rajesh
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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De Maeyer, Peter
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,198
Journal of retailing and consumer services
2,148
Journal of business ethics : JOBE
1,237
NBER working paper series
1,206
Working paper / National Bureau of Economic Research, Inc.
1,119
NBER Working Paper
950
International journal of consumer studies
778
International journal of hospitality management
766
Psychology & marketing
682
SpringerLink / Bücher
606
Discussion paper series / IZA
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Discussion paper / Centre for Economic Policy Research
526
Journal of retailing
488
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Asia Pacific journal of marketing and logistics
413
The international review of retail, distribution and consumer research
411
International journal of retail & distribution management
405
CESifo working papers
397
European journal of marketing : EJM
387
IZA Discussion Paper
369
The journal of brand management : an international journal
368
Journal of marketing research : JMR
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Cogent business & management
342
Tourism management : research, policies, practice
339
Journal of travel and tourism marketing
338
Journal of international consumer marketing
337
Journal of marketing
335
Journal of marketing management : MM
334
Technological forecasting & social change : an international journal
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Working paper
312
Journal of fashion marketing and management
310
European journal of operational research : EJOR
307
Journal of marketing communications
307
IZA Discussion Papers
302
Marketing letters : a journal of research in marketing
302
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
302
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ECONIS (ZBW)
406
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1
Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory
Garas, Sally Raouf Ragheb
;
Mahran, Amira Fouad Ahmed
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 544-565
Persistent link: https://www.econbiz.de/10014281354
Saved in:
2
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
3
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
4
Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
Saved in:
5
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
7
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
8
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
9
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
10
Reassessing retailers' usage of partially comparative pricing
Mohammed, Shazad Mustapha
;
Miniard, Paul W.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009745801
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