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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus; Salas, Jim - In: The journal of product & brand management 26 (2017) 6, pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok; Baeck, Sunmee - In: The journal of product & brand management 25 (2016) 6, pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco; Davis, Donna - In: The journal of product & brand management 26 (2017) 5, pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341