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~isPartOf:"The journal of product & brand management"
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Brand management
386
Markenführung
386
Consumer behaviour
290
Konsumentenverhalten
290
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Brand love
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Guzman, Francisco
11
Christodoulides, George
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Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
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Broyles, S. Allen
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Fang, Xiang
3
Gammoh, Bashar S.
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Hegner, Sabrina
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bettinelli, Cristina
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Bhaduri, Gargi
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Botero, Isabel
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Brexendorf, Tim Oliver
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Centeno-Velázquez, Edgar
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dunes, Mathieu
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Dwivedi, Abhishek
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Faßnacht, Martin
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Flight, Richard L.
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Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
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Grimm, Pamela E.
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The journal of product & brand management
Journal of business research : JBR
884
The journal of brand management : an international journal
567
SpringerLink / Bücher
418
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
278
European journal of marketing : EJM
234
Journal of marketing management : MM
212
Journal of marketing communications
192
Journal of the Academy of Marketing Science
179
Marketing intelligence & planning
178
Journal of marketing
172
Energy economics
163
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
135
Springer eBook Collection
130
International journal of hospitality management
125
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
98
Journal of marketing research : JMR
95
Business horizons
94
Journal of global marketing
93
The marketing review
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
89
Journal of promotion management : JPM
87
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of promotion management : innovations in planning and applied research
79
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
395
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1
Consumer reaction to price increase : an investigation in
gasoline
industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
2
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Perceived images and vocations of local territorial systems : implications for place
branding
strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
5
Place
branding
: creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
6
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
7
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
8
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
9
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
10
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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