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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Markenartikel
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Beziehungsmarketing
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Emotion
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Consumer behavior
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
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Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,931
International journal of consumer studies
766
International journal of hospitality management
741
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
549
Working paper / National Bureau of Economic Research, Inc.
470
NBER Working Paper
410
SpringerLink / Bücher
406
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
357
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Tourism management : research, policies, practice
321
Journal of business ethics : JOBE
314
Cogent business & management
311
Journal of marketing management : MM
310
Journal of retailing
303
Journal of marketing communications
298
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
290
Applied economics
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
280
International journal of contemporary hospitality management
274
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
273
Journal of the Academy of Marketing Science
266
Journal of hospitality marketing & management
263
The journal of services marketing
260
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ECONIS (ZBW)
394
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394
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1
The effect of brand extensions on product brand image
Arslan, F. Müge
;
Altuna, Oylum Korkut
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 170-180
Persistent link: https://www.econbiz.de/10003993642
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
6
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
7
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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