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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
288
Markenführung
288
Brand image
245
Markenimage
245
Brand
173
Markenartikel
171
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Relationship marketing
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
2
Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
2
Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,115
Journal of retailing and consumer services
1,946
NBER working paper series
1,020
Working paper / National Bureau of Economic Research, Inc.
838
International journal of consumer studies
803
International journal of hospitality management
768
NBER Working Paper
763
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
625
Discussion paper series / IZA
622
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
394
IZA Discussion Paper
393
European Journal of Marketing
374
Journal of business ethics : JOBE
369
Journal of Consumer Marketing
365
Management science : journal of the Institute for Operations Research and the Management Sciences
364
The journal of brand management : an international journal
362
European journal of marketing : EJM
358
Journal of marketing research : JMR
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of economic psychology : research in economic psychology and behavioral economics
349
Cogent business & management
339
CESifo working papers
328
Working paper
324
Journal of travel and tourism marketing
323
Journal of international consumer marketing
322
Tourism management : research, policies, practice
320
Food policy : economics planning and politics of food and agriculture
316
Journal of marketing management : MM
315
Discussion paper / Centre for Economic Policy Research
307
Energy economics
304
Journal of retailing
304
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
298
Journal of consumer behaviour : an international research review
297
Journal of fashion marketing and management
295
IMF Staff Country Reports
294
Journal of marketing
294
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ECONIS (ZBW)
399
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1
On congruence between brand and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
2
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Wine label design and personality preferences of millennials
Elliot, Statia
;
Barth, J. E.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
Saved in:
5
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin
;
Koo, Dong-Mo
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
Saved in:
8
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
9
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Saved in:
10
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
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