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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
291
Markenführung
291
Brand image
245
Markenimage
245
Brand
174
Markenartikel
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Kang, Jiyun
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Lee, Sang Bong
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2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Broyles, S. Allen
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Herstein, Ram
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Hollebeek, Linda D.
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The journal of product & brand management
Journal of business research : JBR
2,276
Journal of retailing and consumer services
2,102
International journal of hospitality management
1,074
International journal of consumer studies
779
Discussion paper series / Philippine Institute for Development Studies
742
NBER working paper series
737
Psychology & marketing
721
Working paper / National Bureau of Economic Research, Inc.
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER Working Paper
584
PIDS Discussion Paper Series
558
Tourism management : research, policies, practice
503
The service industries journal
492
SpringerLink / Bücher
483
Asia Pacific journal of marketing and logistics
444
Journal of travel and tourism marketing
432
The journal of services marketing
402
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of marketing research : JMR
390
European journal of marketing : EJM
388
International journal of contemporary hospitality management
387
Cogent business & management
385
The journal of brand management : an international journal
375
Journal of business ethics : JOBE
370
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of retailing
347
Journal of hospitality marketing & management
342
Journal of marketing
342
Journal of international consumer marketing
332
Journal of the Academy of Marketing Science
330
Marketing letters : a journal of research in marketing
325
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of consumer behaviour : an international research review
315
International journal of retail & distribution management
310
Journal of marketing communications
307
Technological forecasting & social change : an international journal
307
The international review of retail, distribution and consumer research
305
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ECONIS (ZBW)
404
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404
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
7
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
8
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
9
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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