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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus; Salas, Jim - In: The journal of product & brand management 26 (2017) 6, pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela - In: The journal of product & brand management 24 (2015) 5, pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Linking retailer corporate brand and environmental sustainability practices
Miller, Dale; Merrilees, Bill - In: The journal of product & brand management 22 (2013) 7, pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
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Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol (contributor) - 2011
Persistent link: https://www.econbiz.de/10009566002
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Persistent link: https://www.econbiz.de/10011700761