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Effectiveness of measures assessing response to price information
Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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Brand implications of advertising products with their reflections
Sharma, Nazuk; Romero, Marisabel - In: The journal of product & brand management 31 (2022) 2, pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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How budget constraints impact consumers' response to discount presentation formats
Scheer, Lisa K.; Shehryar, Omar; Wood, Charles M. - In: The journal of product & brand management 19 (2010) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003993655
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo; Eom, Hyo Jin; Spence, Charles - In: The journal of product & brand management 31 (2022) 3, pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
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Peak-end pizza : prices delay evaluations of quality
Just, David; Sigirci, Ozge; Wansink, Brian - In: The journal of product & brand management 24 (2015) 7, pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10011666476