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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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392
Brand management
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Brand image
247
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247
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176
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Guzman, Francisco
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Veloutsou, Cleopatra
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,179
Journal of retailing and consumer services
1,994
International journal of hospitality management
803
International journal of consumer studies
775
Psychology & marketing
716
NBER working paper series
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
541
SpringerLink / Bücher
499
NBER Working Paper
479
Asia Pacific journal of marketing and logistics
413
Tourism management : research, policies, practice
411
Technological forecasting & social change : an international journal
400
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of travel and tourism marketing
385
Journal of marketing research : JMR
379
European journal of marketing : EJM
377
The journal of brand management : an international journal
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing communications
346
Journal of marketing management : MM
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
331
Journal of marketing
328
Cogent business & management
326
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Journal of retailing
320
Marketing letters : a journal of research in marketing
312
KIET Industrial economic review
309
Journal of business ethics : JOBE
303
International journal of contemporary hospitality management
300
Journal of fashion marketing and management
300
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
295
The journal of consumer marketing
291
International journal of internet marketing and advertising : IJIMA
287
Journal of the Academy of Marketing Science
284
The journal of services marketing
279
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ECONIS (ZBW)
405
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1
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
2
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
3
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
4
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
5
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
6
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
9
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
10
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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