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Consumer behaviour
393
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Brand management
291
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Brand image
244
Markenimage
244
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Produktqualität
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Coker, Kesha K.
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Kang, Jiyun
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Badrinarayanan, Vishag
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Beneke, Justin
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Broyles, S. Allen
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,316
Journal of retailing and consumer services
2,099
International journal of hospitality management
1,855
International journal of consumer studies
792
NBER working paper series
775
International journal of contemporary hospitality management
764
Tourism management : research, policies, practice
744
Psychology & marketing
708
Working paper / National Bureau of Economic Research, Inc.
688
The South African journal of economics
644
NBER Working Paper
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
The service industries journal
569
SpringerLink / Bücher
519
European Journal of Marketing
504
Journal of travel and tourism marketing
480
Journal of hospitality marketing & management
467
Asia Pacific journal of marketing and logistics
447
Journal of Consumer Marketing
431
Journal of Services Marketing
409
Management science : journal of the Institute for Operations Research and the Management Sciences
409
Cogent business & management
408
The journal of services marketing
408
European journal of marketing : EJM
393
Journal of marketing research : JMR
393
The journal of brand management : an international journal
377
International Journal of Contemporary Hospitality Management
373
Journal of marketing management : MM
371
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
366
Journal of marketing
357
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
356
Journal of retailing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
346
Journal of business ethics : JOBE
339
Technological forecasting & social change : an international journal
337
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
326
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
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ECONIS (ZBW)
403
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer
perceptions
paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
6
The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Beneke, Justin
;
Flynn, Ryan
;
Greig, Tamsin
;
Mukaiwa, Malissa
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 218-228
Persistent link: https://www.econbiz.de/10009769839
Saved in:
7
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
10
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
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