Narrow search
Showing 1 - 10 of 414
Cover Image
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin; Libaque-Saenz, Christian Fernando; … - In: The journal of product & brand management 32 (2023) 7, pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Cover Image
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Cover Image
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Cover Image
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Cover Image
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Cover Image
Tickle me on WeChat moments : the role of brand love
Khan, Jashim; Pelet, Jean-Eric; Zamani, Somayeh - In: The journal of product & brand management 31 (2022) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Cover Image
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Cover Image
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Cover Image
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Cover Image
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585
Persistent link: https://www.econbiz.de/10013393663