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~isPartOf:"The journal of product & brand management"
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Subject
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
297
Markenführung
297
Brand image
249
Markenimage
249
Brand
176
Markenartikel
174
Beziehungsmarketing
111
Relationship marketing
111
Social Web
60
Social web
60
Internet marketing
49
Online-Marketing
49
Luxury goods
35
Luxusgüter
35
Advertising effects
34
Werbewirkung
34
Brand loyalty
33
Emotion
33
Preismanagement
32
Pricing strategy
32
Marketing management
29
Marketingmanagement
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Social media
26
Viral marketing
26
Virales Marketing
26
Markentreue
25
Confidence
19
Customer satisfaction
19
Kundenzufriedenheit
19
Personality psychology
19
Persönlichkeitspsychologie
19
Vertrauen
19
Consumer behavior
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
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The journal of product & brand management
Journal of business research : JBR
2,497
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
723
Psychology & marketing
700
SpringerLink / Bücher
677
Working paper / National Bureau of Economic Research, Inc.
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
564
NBER Working Paper
548
Management science : journal of the Institute for Operations Research and the Management Sciences
521
Technological forecasting & social change : an international journal
478
Asia Pacific journal of marketing and logistics
437
European journal of marketing : EJM
399
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
379
The journal of services marketing
376
Journal of travel and tourism marketing
373
Journal of economic behavior & organization : JEBO
372
The journal of brand management : an international journal
371
Journal of marketing
367
Journal of the Academy of Marketing Science
367
Cogent business & management
366
Journal of marketing management : MM
366
The service industries journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
331
Discussion paper / Centre for Economic Policy Research
330
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
International journal of retail & distribution management
312
Journal of strategic marketing
311
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
407
Showing
1
-
10
of
407
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1
When does
customization
improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
2
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
3
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
10
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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