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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Linking retailer corporate brand and environmental sustainability practices
Miller, Dale; Merrilees, Bill - In: The journal of product & brand management 22 (2013) 7, pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela - In: The journal of product & brand management 24 (2015) 5, pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
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The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats; Greyser, Stephen A. - In: The journal of product & brand management 24 (2015) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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Club Med: coping with corporate brand evolution
Quester, Pascale G.; Fleck, Nathalie - In: The journal of product & brand management 19 (2010) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
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Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-204
Persistent link: https://www.econbiz.de/10009570744