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~isPartOf:"The journal of product & brand management"
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Brand equity : defining, measu...
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
110
Relationship marketing
110
Social Web
65
Social web
65
Internet marketing
54
Online-Marketing
54
Luxury goods
41
Luxusgüter
41
Marketing management
41
Marketingmanagement
40
Advertising effects
37
Emotion
37
Werbewirkung
37
Brand loyalty
34
Preismanagement
32
Pricing strategy
32
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29
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28
United States
28
Viral marketing
27
Virales Marketing
27
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25
Corporate social responsibility
25
Markentreue
25
Personality psychology
22
Persönlichkeitspsychologie
22
Brand extension
20
Confidence
20
Markentransfer
20
Vertrauen
20
Customer satisfaction
19
Kundenzufriedenheit
19
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
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The journal of product & brand management
Journal of business research : JBR
2,462
Journal of retailing and consumer services
2,003
International journal of hospitality management
779
SpringerLink / Bücher
778
International journal of consumer studies
772
Psychology & marketing
728
The journal of brand management : an international journal
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
525
European journal of marketing : EJM
501
Journal of marketing management : MM
462
Working paper / National Bureau of Economic Research, Inc.
447
Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
434
Journal of marketing research : JMR
405
Journal of strategic marketing
403
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing communications
394
NBER Working Paper
394
Journal of travel and tourism marketing
393
Tourism management : research, policies, practice
393
Journal of the Academy of Marketing Science
390
Journal of marketing
388
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Marketing intelligence & planning
356
Marketing letters : a journal of research in marketing
342
Journal of retailing
339
Cogent business & management
335
Journal of international consumer marketing
334
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Journal of consumer behaviour : an international research review
311
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
302
Journal of business ethics : JOBE
300
International journal of contemporary hospitality management
295
The journal of services marketing
281
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ECONIS (ZBW)
508
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508
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1
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
2
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
4
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
5
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
6
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
7
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
8
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
9
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
10
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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