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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
299
Markenführung
299
Brand image
249
Markenimage
249
Brand
178
Markenartikel
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Guzman, Francisco
10
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Odoom, Raphael
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Beneke, Justin
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Broyles, S. Allen
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Christodoulides, George
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Davari, Arezoo
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Dwivedi, Abhishek
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Flight, Richard L.
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Füller, Johann
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Gendel-Guterman, Hanna
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Gil Saura, Irene
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
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The journal of product & brand management
Journal of business research : JBR
2,698
Journal of retailing and consumer services
2,168
International journal of hospitality management
1,087
SpringerLink / Bücher
898
International journal of consumer studies
789
NBER working paper series
739
Psychology & marketing
732
Industrial marketing management : the international journal for industrial and high-tech firms
695
Working paper / National Bureau of Economic Research, Inc.
665
The service industries journal
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER Working Paper
587
Tourism management : research, policies, practice
516
The journal of services marketing
478
Asia Pacific journal of marketing and logistics
472
Journal of travel and tourism marketing
451
Management science : journal of the Institute for Operations Research and the Management Sciences
445
European journal of marketing : EJM
435
Journal of marketing management : MM
430
International journal of contemporary hospitality management
425
Technological forecasting & social change : an international journal
422
Journal of the Academy of Marketing Science
413
Journal of marketing research : JMR
408
Journal of marketing
405
Cogent business & management
404
The journal of brand management : an international journal
395
Journal of retailing
380
Journal of business ethics : JOBE
371
Journal of hospitality marketing & management
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Marketing letters : a journal of research in marketing
342
Journal of strategic marketing
341
Journal of international consumer marketing
337
International journal of retail & distribution management
329
The international review of retail, distribution and consumer research
320
Journal of marketing communications
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
318
Marketing intelligence & planning
316
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ECONIS (ZBW)
412
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
5
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
6
Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda
;
Dubois, Pierre-Louis
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
Saved in:
7
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
10
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
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