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On congruence between brand and human personalities
Maehle, Natalia; Shneor, Rotem - In: The journal of product & brand management 19 (2010) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Wine label design and personality preferences of millennials
Elliot, Statia; Barth, J. E. - In: The journal of product & brand management 21 (2012) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10009570745
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Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.; Papadopoulos, Nicolas G.; … - In: The journal of product & brand management 24 (2015) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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Brand constellations : reflections of the emotional self
Flight, Richard L.; Coker, Kesha K. - In: The journal of product & brand management 25 (2016) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar; Mallin, Michael L.; Pullins, Ellen - In: The journal of product & brand management 23 (2014) 7, pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
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Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 31 (2022) 3, pp. 415-437
Persistent link: https://www.econbiz.de/10013164362