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Technological and design innovation effects in regional new product rollouts : a European illustration
Rubera, Gaia; Griffith, David A.; Yalcinkaya, Goksel - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1047-1060
Persistent link: https://www.econbiz.de/10010204950
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Neo-rawlsian fringes: an new approach to market segmentation and new product development
Giloni, Avi; Seshadri, Sridhar; Tucci, Christopher L. - In: The journal of product innovation management : an … 25 (2008) 5, pp. 491-507
Persistent link: https://www.econbiz.de/10003763949
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Information use in new product development : an initial exploratory empirical investigation in the chemical industry
Zahay, Debra; Griffin, Abbie; Fredericks, Elisa - In: The journal of product innovation management : an … 28 (2011) 4, pp. 485-502
Persistent link: https://www.econbiz.de/10009160938
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A comprehensive model of uncertainty associated with radical innovation
O'Connor, Gina Colarelli; Rice, Mark P. - In: The journal of product innovation management : an … 30 (2013), pp. 2-18
Persistent link: https://www.econbiz.de/10010210837
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Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.; Micheli, Pietro; Farrelly, Francis J. - In: The journal of product innovation management : an … 33 (2016) 5, pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
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Proactive/responsive market orientation and marketing : research and development integration
Lamore, Paul R.; Berkowitz, David; Farrington, Phillip A. - In: The journal of product innovation management : an … 30 (2013) 4, pp. 695-711
Persistent link: https://www.econbiz.de/10009770306
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Marketing ignorance and the validity of Narver and Slater's MKTOR scale in high-tech Russian firms
Roersen, Mariska J.; Kraaijenbrink, Jeroen; Groen, Aard J. - In: The journal of product innovation management : an … 30 (2013) 3, pp. 545-559
Persistent link: https://www.econbiz.de/10009752181
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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The impact of front-end innovation activities on product performance
Markham, Stephen K. - In: The journal of product innovation management : an … 30 (2013), pp. 77-92
Persistent link: https://www.econbiz.de/10010210769